The Boom of Branded Residences in Dubai

Dubai has always been associated with words and terms like rich, elite, luxury, and the like, nd it's also been known for many of its architectural wonders, such as the Burj Khalif, but there's a whole new wave of spectacular that have entered the real estate market, branded residences. These global brands from all over the world are teaming with developers to make these new innovative living spaces that have combined the terms real estate and luxury living into a property. These properties carry huge names that are known all over the world, Bugatti, Arman, and even Bulgari; they're more than just a place to call home and are status symbols that are redefining what it means to live in Dubai.

This new sector of branded residences is slowly turning into the fastest growing demand in the real estate market, and the sales in the past year alone exceeded AED 60 Billion which is a huge number and its making a big impact on the year on year increase and cementing Dubai’s position as the world's leading hub in yet another sector. There are more than 130 branded developments that have already been launched and plenty more fresh ideas and designs on their way, and many experts believe that this segment will double in the next five years or so. Some people are willing to buy it, its a symbol and those that want that status are not going to hesitate to reach it, they even pay premiums, meaning about 40% to 70% higher than the typical luxury residence in Dubai, just adding onto another reason as to why brand association is important even when choosing a home.

I think the most well-known and common example of these branded properties that comes first to mind is the Bugatti Residences in Business Bay. This was a project created by partnering with Binghatti, and the name truly reflects in the design. There are elements of development that channel the spirit of the French hypercar and blend it into a living concept. This community features properties with Riviera-style mansions, as well as penthouses, all of which come with a range of amenities, including beach-inspired pools, private spas, and even car elevators that can bring your vehicle straight up to your apartment.

Looking at the other side of this trend, there's also the Armani Residences that completely envelop the image of timeless elegance and the true sophistication of Italians. These are located in the Burj Khalifa, and there are also more upcoming residences by Armani in the works that are being developed down at Palm Jumeirah, all of these homes offer you an environment that really reflect the true minimal aesthetic of Giorgio Armani himself, it really communicates his brand and values more in depth than some mere accessories would.

Here, residents have the privilege of being able to enjoy completely exclusive services, diving that is world-class and interior designing that has just as much care and thought put into it, all showing and defining the fashion label of the brand. It's not just about the flashy amenities, but also about the subtle prestige in living; its true value is appreciated by those who see their homes as more than just a place to live and instead as an extension of themselves.

So what is so attractive about these homes? Why do people want to get to them so bbadly Well it's not just about design it's mostly the consistency of quality that keeps them coming back to buy at their stores themselves that makes them want to trust these brands and the prestige they offer, it's also to do with the international recognition that you get from connecting yourself to a brand that is literally world famous. For individuals who have higher net worths, these homes are investments, and even more so than that, they're a haven where you're guaranteed the luxury lifestyle you want. But the truth of the matter is that almost half of the people who own these properties are end users rather than investors, which just shows the demand for those who want a more permanent luxury lifestyle.

Looking ahead at what the future has in store, it's clear that Dubai is going to continue to be at the epicenter of the growth in branded residences. There are more than 80 projects under construction, and the city itself is on a clear path with plans to complete more than 130 of these branded residences within a decade's time. Every time these residences launch, they raise the bar even higher, and the introduction to these cutting-edge designs and services that are exclusive to these homes is just another way Dubai has further set its image in stone as the global capital of luxury.